I’ve written previously about the lack of appetite that everyone around me appears to have for their job at the moment. A new entrant into the fray has been Enthusiastic Account Guy, who was telling me during our day trip to China that he also felt that he’d lost his sense of purpose and enthusiasm: but he highlighted a similar cause as had American Diva Planning Friend and Old Friend at Work. We all seem to feel that there aren’t enough people who are inquisitive and excited knocking about. There are too many people, by way of contrast, who are happy to accept poor thinking, conventional approaches and first thoughts as good enough. In fact, they’re more than happy to accept them: they are anxious to build a temple in which to enshrine and then worship them.
And when you’re left staring at these false idols, with your interior monologue screaming “Are you SHITTING ME?” (as it did when Self-Acclaimed Witty Creative Director proposed the following line for a pitch for Mateus Rosé wine: “No Rosé? No Way, José!”), it begins to get a bit depressing – especially when you know that it is more than possible, if we only sat down, treated each other as equals and shared our ideas, that they could be immeasurably better.
No doubt the fact that I am moving office again for the ninth time in less than three years is also getting me down somewhat. God knows what this move has in mind for me, or where I’ll end up after it, but I am beginning to tire somewhat of the entirely cosmetic alterations being made to the agency in the name of creativity, when actually what needs to be done is a bit of tough-talking around the basics of creativity, collaboration, editing and striving for better things.
