I only have myself to blame – and that (to me) is almost the dictionary definition of “unhappiness” – and I am sitting here in a thick pipe smoke of regret.
I’ve gone and bought the wrong sandwich. And do you know what’s truly sickening: even as I picked it off the shelf, but one thought came to my mind, and that was: “Wrong, wrong, wrong, wrong”.
The path that got me here, handing over too much money for a sandwich that was going to taunt me with its inappropriateness was straight and simple: since about eleven this morning, thoughts of a previously sampled sandwich, the sandwich to rule all sandwiches, had popped into my mind and WOULD NOT GET OUT.
Now: I daresay I know what you’re thinking – something along the lines of “Big deal, Eiljert: pop out and get it, you big twat, you work in London’s famous London in that there advertising: surely there are no barriers that you cannot surmount when faced with sandwich-based desires.” And that would be fair enough, IF I knew where The Sandwich of Dreams resided – but I didn’t.
Instead, it was like one of those pub conversations when you’re all sitting round, wracking your brains to find the name of “That film with that bloke in. The guy who was married to that woman.” and you think of every film ever made, other than the one that your sub-conscious has trapped and locked in a cell, until you wake up at 2am, with the thought as clear as anything in your head: “Flatliners”.
Yeah, well – so far, I haven’t even HAD my “Flatliners” moment. I’ve gone and bought a pale imitation of the sandwich I was thinking of, and I can’t imagine how it has come to this. I wracked what is left of my brain thinking about it for a good couple of hours, and still I got nowhere. I visited a full half-dozen sandwich emporia, and emerged empty-handed and furious. Eventually, I walked, dull of heart and dull of eye into Marks & Spencer where I entered into a sandwich-based transaction that had nothing to do with love, and everything to do with satisfying base appetites. Inevitably, the sense of satisfaction was fleeting and then over-taken by a far deeper, stronger, truer sense of unhappiness – as is the way with these things.
I wish I could manufacture a happy ending to this story, but there is none. The loss is still real, the disappointment still palpable. I shall emerge from this sadder, but stronger – and I suppose that that must be our shared consolation.