I went to China last week. For a day. That’s right: two days (or rather: two sleepless nights) on a ‘plane for a meeting of slightly less than five hours. It was utterly pointless, not least because when I got there (after a night of precisely 28 minutes’ sleep), I was UTTERLY unable to keep [...]
Posts Tagged ‘Advertising Planning’
China
Posted in Uncategorized, tagged Advertising, Advertising Planning, China, Supermarket on June 28, 2009 | Leave a Comment »
Creativity and Collaboration
Posted in Uncategorized, tagged Advertising, Advertising Agency, Advertising Planning, Creativity, Singapore, Woody Allen in Robert de Niro's Body Creative Director on May 15, 2009 | Leave a Comment »
I am at the start of what I think is going to be a very long process of writing a book on the above idea. I’m looking at collaborations between partners in diverse fields, hoping to identify a series of common principles or even practices that can be imported into any situation where creativity is [...]
“We Need A Meeting”
Posted in Uncategorized, tagged Advertising, Advertising Planning, Campaign, Enthusiastic Account Guy, Meetings, Planner With Austrian Hair, Travesty of All on January 12, 2009 | Leave a Comment »
Oh shitting hell! Is there any pronouncement more likely to be both simultaneously untrue AND dreadful as the daily pronouncement that is the scourge of my life: “We need a meeting”? It is a particular favourite of Travesty of All Things Gay (who is quite a one for confusing activity with productivity), but not limited [...]
Death To Travesty Of All Things Gay
Posted in Uncategorized, tagged Advertising Planning, Pitch Win, Planner, Travesty of All Things Gay on December 13, 2008 | Leave a Comment »
Travesty of All Things Gay has crossed the line: he has (without consulting me at all) hired two Planners to work into me: one of whom I don’t think is good enough to do the job; the other whom is very good – but who won’t work well with me. So – I have arranged [...]
The Choice
Posted in Uncategorized, tagged Advertising Planning, Meetings, Planningning on September 20, 2008 | Leave a Comment »
A previous incumbent in my professional role had this to say: “You can either do the meetings, or you can do the work – not both.” The cult of the meeting is one of the most deceptive, destructive and irritating to have pushed its way into modern business practice. Second only to “the workshop” with [...]
Smallness
Posted in Uncategorized, tagged Advertising, Advertising Planning, German Creative Director with Ludicrous Jewellery, Laid Back Latin Creative, Ludicrously Chic Creative Director, Travesty of All Things Gay, Vicious Planning Director With Current But Unflattering on September 13, 2008 | Leave a Comment »
Travesty of All Things Gay led an attack on Hamburg this week: a tightly cinched hurricane of Kenzo awfulness, nail polished fingernails and belts with buckles the size of his head, he arrived displaying all the sensitivity of a gorilla on a sunbed, and tore through the native politeness of the German agency and all [...]
“I’m Not Trying To Get You Into Bed”
Posted in Uncategorized, tagged Advertising Planning, Apple, Brands, Matching Luggage, McDonald's, Nike, Sony on August 8, 2008 | Leave a Comment »
One of the great lies, this protestation was a staple of my teenage years and my (pre-Wife) twenties (post-Wife, there was never any doubt that I was trying to get her into bed, up the aisle and make her mine forever). It was one of those things that you had to say to prove that [...]
Words, Words, Words
Posted in Uncategorized, tagged Advertising, Advertising Planner, Advertising Planning, Ben Whishawe, Brand, David Tennant, Hamlet, Simon Russell Beale on August 6, 2008 | Leave a Comment »
David Tennant’s “Hamlet” opened last night to what appears to be pretty universally good notices. They’re not in the league that was accorded (to my mind, rightly) Simon Russell Beale (which won the plaudit from Benedict Nightingale in “The Times” of being “The best Hamlet in living memory”), nor to Ben Whishaw (who was good – [...]
Hiring Planners
Posted in Uncategorized, tagged Advertising Agency Interviews, Advertising Planning, Advertising Strategists, Ed Morris, Getting into advertising, John Hegarty, Juan Cabrol on July 2, 2008 | Leave a Comment »
Well, it’s been an ingredient on the blog for long enough – I think it’s time that it got some space of its own. I offer the following not as instruction, but as my observations from having run three Planning departments and now running the Planning on a massive international client – the common thread [...]
Solitary Planner
Posted in Uncategorized, tagged Advertising Planning, American Diva Planner, Planner, Planning on May 5, 2008 | Leave a Comment »
Friday, 6th April 2007 The long week ends. My Favourite Client asked me to focus on one brand in particular, recently and I presented a proposed strategy on Wednesday which went better than I ever expected – as in the work that we do off the back of it now will be immeasurably better. Clips [...]
