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Posts Tagged ‘Planning’

It’s “the run-up to Christmas”, which means that the stupid requests from Clients are coming thick (sometimes, so staggeringly thick that “dumb” might be a better descriptor) and fast. There is something about “getting it done before Christmas” that makes Clients feel reassured and in control – the fact that they won’t review the work [...]

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I was talking to Matey Planner, about how things were going at work. Having spent the first half hour of what was meant to be a friendly and relaxed discussion over a coffee sounding off over the terrible experiences with Travesty of All Things Gay and various other wounds, we turned to things that I [...]

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So… for the ninth time in nearly three years, I am moving offices. Normally, there is a specious, meretricious justification for the move. “Planning and Creative need to sit together!”, “Planning needs its own identity!”, “Worldwide should feel like part of London!” (the unintentional hubristic comedy of this point still eludes those people who run [...]

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I’ve just returned from the Malaysian island of Langkawi: a ludicrously idyllic spot where we held a conference – or what American Diva Planning Friend refers to as “Fearless Leader’s Prom” (and it is true that Fearless Leader approaches it with all the excitement and soon-to-be-disappointed expectations of a young girl trembling on the doorstep before [...]

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Saying “Yes”

Two new Planners have joined my team – and the difference that their arrival has made has been staggering. It isn’t so much the workload that I notice (I have got used to, and then got good at, getting through an awful lot in very little time), it is the difference that it makes to [...]

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In the early days of my career in advertising, I spent many evenings moderating research groups. One of the most memorable was in Oldham, Manchester where I was investigating attitudes to Mates condoms amongst 16 year old males. Before any piece of research, one receives a fairly thorough briefing on the products and the brand [...]

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I really hope that I’m not going to have to change my mind again. I am massively judgemental and absolute in my  views on people – and I don’t enjoy having to re-think that position. However, it turns out that Fembot is actually not just super-efficient and good at her job (which always gets my [...]

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Wednesday sees a big presentation to a big Client. However, in about one hour, I am off to Madrid (where we are holding the meeting, on the grounds that the agency there is a real-life, honest to God palace, and tends to silence people) to start writing the fucking thing. Frenchman Who Wants To Be [...]

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